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A Swale Love Story

Work can now get under way on Lady Dane Farm, a major development in Swale after DHA successfully secured planning permission.

Permission for the high quality development by leading housebuilder Crest Nicholson (Eastern) on Love Lane in Faversham, secured under reserved matters, will see 196 homes built at Lady Dane Farm and form a new eastern gateway to the town.   

Adopting a collaborative approach with Swale Borough Council, Crest Nicholson worked with DHA and  Clague Architects to create a high quality scheme. The team submitted a detailed Design Development Framework, and gained delegated approval of the application in 17 weeks

Understanding the site’s connections to the existing settlement was key and there was a strong focus on encouraging safe pedestrian movement into Faversham’s historic town centre. This then enabled good links to existing footpaths and public rights of way outside of the site, supported by the creation of new pedestrian connections across Love Lane and Graveney Road.

The approval follows the earlier outline planning permission granted for the mixed-use development. In addition to the 196 new homes, the site will deliver a business park (up to 5,385sqm of commercial units), and a 2,000sqm office (innovation centre), plus a 70-bed hotel, pub/restaurant and health centre.

Provision has also been made for open space including sports pitches, amenity and parkland, roads and allotments.

For more information call 01622 776226 or email:

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